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Small business owners have a unique tenacity, outlook, and approach to life. They are gifted with skills and/or services that are valuable and needed by the masses. However, building a strong and sustainable business may require a team of experts, such as a CMO - Chief Marketing Officer. Traditionally, hiring full-time personnel with this level of skills and experience isn’t in the budget. That’s where a “Fractional CMO” can come in.

In this Marketing Monday session, Ivy Scott of IVLeague Marketing will explain the purpose of a CMO and how this role can help you grow your small business. Chantel Powell, CEO of Play Pits discusses her experience of how she utilized a Fractional CMO to help her grow her small business with over 60,000 followers on Instagram. Join us to learn more about what a Fractional CMO is and how your small business or start-up may benefit.

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