Although it's the "grandfather" of social media, LinkedIn may be one of the most underutilized social networks when it comes to digital marketing. Few use it to its maximum capability to create results. When it comes to building business relationships and targeting a specific professional group, LinkedIn offers very powerful options.

Join presenter Melinda Schmiedeknecht, Social Media Strategist of Resonate Marketing for this session of Marketing Monday Webinars to learn how investing in building the right relationships can lead to business growth and profitability.