Is your small business ready to capitalize on the holiday shopping season? Now is the time to develop your holiday marketing strategy so you can bring in more revenue this season.

In this Marketing Monday session, Paid & Organic Social Media Tactics for the Holiday Season, marketing guru, Kati Fisher of Aware Media Solutions will examine marketing avenues you can use to keep your holiday promotions and discounts top-of-mind for your customers. With some simple (yet effective) changes to your website and goal-oriented approaches that work well on social media, you can spread awareness of your brand and reel in sales over the holiday buying season. Discussion includes the trends you can expect with holiday buyers this year and how your brand can capitalize on that information.