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Some people think one campaign or a single marketing vehicle can take prospects from awareness into consideration, prove your credibility and value, and then close a sale. Maybe if you’re selling gumballs, but almost every other business requires a funnel approach. In this Marketing Monday webinar, Moira Vetter, CEO of Modo Modo Agency will discuss what a funnel is, what the stages of consideration and purchase are how to ensure you have all the types of marketing content you need to win the business every time.

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