Unlock the full potential of your family business with this strategic workshop focused on building a powerful marketing roadmap. This hands-on session is designed to guide family-owned businesses through the essential steps of crafting a compelling brand story that resonates with customers, as well as how to identify and engage your target audience.

Led by Kara Hull, a seasoned executive marketing strategist, participants will:

• Learn the art of developing an authentic and relatable brand narrative, rooted in the values and legacy of your family business.
• Define and identify target customers to tailor their messaging and outreach.
• Explore various marketing channels and tactics, from traditional methods to digital strategies, to maximize budget and impact.
• Develop a marketing strategy brief as a practical framework to guide ongoing marketing efforts.

Whether you’re an established business owner or a newcomer, this workshop will provide practical insights and actionable steps for building a sustainable marketing strategy that can elevate your family business for generations to come.

Join us and walk away with the tools to enhance your brand, connect with your audience, and grow your business with confidence!