Want to bring in more of your ideal customers? First, you need to know who they are and where to find them. You can target your market by creating Buyer Personas. A Buyer Persona is a detailed summary of a fictional customer that represents a segment of your target market. Developing buyer personas gives you a clear picture of who you're marketing to, and where to find them and makes it easier to develop effective, targeted content that speaks to your ideal customers.

On Monday, March 13 at 10:00 am, the UGA SBDC at KSU will host the Marketing Monday webinar, Target Your Market Using Buyer Personas. Google Certified Instructor and SBDC Area Director, Drew Tonsmeire will show you how you can create buyer personas and use them to develop a winning marketing strategy that will help you bring in more customers and raise brand awareness.